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Work


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Sunshine Dairy


sunshine dairy

Sunshine Dairy


sunshine dairy

 
 
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We set out to introduce Sunshine Dairy products to the consumer market by drawing inspiration from the Portland community. The result was a campaign which embodied foodie culture and the dairy’s partnership with the finest Chefs and Baristas in Portland.

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Bike Hub


BIKE HUB

Bike Hub


BIKE HUB

 

 
 

Our purpose was to inspire participation in the annual Bike to PSU challenge by addressing the mentality surrounding cycling. Research showed that commuters felt intimidated by the idea of urban biking, so we sought to make it fun again while also communicating that anyone can commute by bike.

 
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Greyhound Pet Adoption NW


NW GREYHOUND PET ADOPTION

Greyhound Pet Adoption NW


NW GREYHOUND PET ADOPTION

 
 

 
 
 

Greyhound Pet Adoption Northwest came to us looking for a way to increase corporate sponsorship and donations. We took a grassroots campaign approach and created the 2017 Retired Racers: The Greyhound Calendar (the coolest dog calendar you have ever seen!), featuring retired greyhound racers as seen through the eyes of American fine art photographer Holly Andres. In addition to creating fundraising revenue for the nonprofit, the campaign has created an extreme amount of positive buzz for the organization.

 
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Portland Vikings


PSU VIKINGS

Portland Vikings


PSU VIKINGS

 

The Portland State Athletics Department wanted us to advertise their football team’s five home games to an audience of both PSU students and Portland residents.

Our agency created a campaign featuring the team’s coach and mascot on bus side displays to reach 2.4 million Portland-Metro residents with over 23 million impressions.

 

 
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School of Business


SCHOOL OF BUSINESS

School of Business


SCHOOL OF BUSINESS

 

 
 

With the SBA, we ventured to increase awareness of Portland State’s Business School among high school seniors living in Washington, California, Hawaii, Idaho, and Colorado. We tapped into these students’ thirst for adventure and their desire to leave the familiarity of their hometowns, encouraging them to run away to Portland and get their business degree while working with our amazing local companies while they’re at it.

https://runawaysba.com

 
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Self Promotion


SELF PROMOTION

Self Promotion


SELF PROMOTION

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In order to build FIR NW exposure in the advertising community the self promotional team explores ways to expand the reach through self advertising, events and user experiences.

 
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Illuminate


ILLUMINATE

Illuminate


ILLUMINATE

 
 
 

Illuminate is an organization at Portland State University that seeks to shed light on the social injustices that lead to sexual and relationship violence. Through this campaign, they sought to lighten the topic in order to increase reporting and open conversations about this type of violence, and communicate to those concerned about this violence that they are being heard.

 
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Red Means Help


RED MEANS HELP

Red Means Help


RED MEANS HELP

The Portland Police came to us wanting help creating a campaign to assist their efforts to stop human trafficking in our local area.

The Red Means Help campaign reaches out to victims in their own languages. It lets them know that the Portland Police want to help and that they have rights. Most importantly it offers them a nonverbal tool to break their silence: show a red object to an officer for help. By showing red to an officer it instantly creates statistics and therefore leads to future funding.

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School of Business: "KMC Bazaar"


SCHOOL OF BUSINESS: "KMC BAZAAR"

School of Business: "KMC Bazaar"


SCHOOL OF BUSINESS: "KMC BAZAAR"

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The School of Business faced a crisis: they had a new building going up in the heart of downtown Portland, but had little community interaction and excitement among the PSU business students. The School of Business wanted to curate a sense of home within the new Karl Miller Center and desired to establish a sense of community among the students within the business school.

FIR NW decided the best way to curate a sense of community among the School of Business and the Karl Miller Center would be to throw the “KMC Bazaar.” A one-night only event bringing in business students, alumni and PSU affiliated partners into the Karl Miller Center, allowing them to sell their products and services, while interacting with other Portland State students and alumni. The event would be a market of vendors, with food, drinks, live music and a freshly opened new building!

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PSU Vikings: "Helmet Like A Viking"


psu vIKINGS: "how to be a viking"

PSU Vikings: "Helmet Like A Viking"


psu vIKINGS: "how to be a viking"

Portland State football games are not in most PSU student’s consideration when selecting entertainment. This is attributed mainly to the lack of Viking culture (School Pride) that has plagued PSU for a long time due to it being a commuter school.  We want to try and create a culture by focusing on engaging activities and events that would attract any PSU student, not only the football fans.

There is an inner Viking deep inside every PSU student that is waiting to be unleashed, but we have just been led to believe that school spirit conflicts with being a Portlander.  However, being Vikings means we can all be outcasts together